Over 19 years working with the top wine companies
"BOOST YOUR WINERY SALES NOW"
Master the Art of Selling Wine with Confidence and Increase Your Cellar Door Sales.
Increase your wine sales by improving your conversion rate and lifting the average sales with proven selling techniques.
Do You or Your Team ......
- Not sell enough wine clubs at tastings?
- Lack confidence asking for the sale?
- Feel afraid to suggest higher prices wines?
- Inconsistent sales and don't know how to improve?
- Discount too quickly to get the sale?
- Struggle to upskill to be better sellers?
- Have too many "can you call me back" calls on the phone?
- Give up too easily when customers give objections?
- Good at tastings, then feel pushy suggesting buying wines?
- Need help acquiring more customers into your wine club
I would love to help you achieve your sales targets, lift your sales conversions and improve your bottom line performance.
In my Sell Wine with Confidence Program, I take you through step by step proven formulas, mindset strategies and processes to make selling easier and more enjoyable.
"There are many words to describe Yvonne – fabulous, dedicated, professional, inspiring. It is not only her workshops and coaching that inspire success in others, it is simply her presence. She instils confidence in the people she works with and this is her ultimate tool in helping sales people perform and sales managers support their people.
Yvonne regularly has people in her workshop who lack self-confidence, question their ability and have never sold before. I have seen her face some very difficult groups of newly hired people or, even tougher, people that have been in business doing the same thing for a very long time. In a short space of time, Yvonne’s training completely transformed individuals from uninspiring and unmotivated to a successful and driven sales person.
The numbers speak for themselves. The CMG businesses now have a much greater level of sales success from new recruits, all channels have seen YOY growth and the level of success has contributed to a far more positive culture, less attrition and greater engagement".
Viona Young
Organisational Development and Sales Capability,
Woolworths Liquor
"I value the time Yvonne invested in me and my team, giving me the confidence to step outside my comfort zone.. The skills and insights
Yvonne shared have served me very well in relation to change management, nurturing a supportive learning environment, coaching face to face and how I approach new challenges in life".
DAVID HESELTINE
Drinks Training Specialist
Dan Murphy's
Selling Wine with Confidence has inspired a change in the way our whole team approaches sales, customer service and working collaboratively.
We are now very positive and focused and this is reflected in everything we do on a daily basis.
The Wine Club sign ups have definitely improved as well, due to a shift in thinking and a new approach to the sales speak.
CHARLOTTE DOWDEN
Destination Marketing and Cellar Door Manager
Howard Parks Wines
"I worked with Yvonne for 7 years at Cellarmasters and The Wine Quarter. The energy Yvonne brings to the table is outstanding, as is her passion and dedication.
Yvonne is a highly skilled coach and facilitator who achieved excellent results during her time with the company. Yvonne really challenges and inspires, and it was an honour to have the opportunity to work with her".
BEN FIDDEN
Onboarding and Systems Trainer
Cellarmasters Contact Centre
Sell Wine With Confidence
Content-rich videos and workbooks providing you and your team with the tools, strategies and proven formulas to sell wine with more confidence.
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Module 1 - The Foundation of Success
- Video 1 - How to create clear goals and a roadmap to improve your accountability to achieve them with actionable steps.
- Video 2 - The winning formula for success with my 8 core fundamentals for a high-performing sales team.
- Video 3 - How to shift from victim thinking, full of excuses why sales aren't happening... - to a motivated, inspired and action-oriented team member.
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Module 2 - Communication Essentials
- Video 1 - Distinguish between being in fear and your comfort zone to stepping boldly into the achievement zone and how this transforms your communication and sales conversations.
- Video 2 - Learn the art of building rapport and what the differences are virtually and face to face to better improve customer service and make more sales with ease.
- Video 3 - Avoid common pitfalls in communication with insights and learning about the importance of what we say, how we say it and how our body language impacts everything we do with customers.
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Module 3 - Service First
- Video 1 - Product Pusher versus Customer Centric to improve your client's experience and become a raving fan of your wine who is eager to buy more,
- Video 2 - Discover what it takes to accelerate consistency and focus on what's really important to deliver world class customer service and build an extraordinary reputation.
- Video 3 - Recognise what's working, what's not and what the main shifts need to be to separate you from others for the competitive advantage.
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Module 4 - Sell Wine With Confidence
- Video 1 - Seven Conversational Closers™️, ask for the sale easier with these 7 essential strategies to help your customers want to buy wine (and you don't have to become a pushy sales person).
- Video 2 - C.A.P.S Double your sales conversions with my proven 4-part sales strategy, that has transformed how beginners and experienced teams sell wine.
- Video 3 - Wine Club Converter™️ learn my proven strategies to increase the number of customers joining your wine club membership.
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Module 5 - Overcoming Challenges
- Video 1 - Turning Complaints Around with my practical 3-step formula that will reduce stress and angst for you and your clients and get better outcomes.
- Video 2 - Obstacles vs Objections - Don't leave anything to chance as it's extremely costly, instead dive deep into the common objections to make sure customers feel heard and understood every time.
What you get in Sell Wine With Confidence.
You’ll receive immediate access to the complete online course.
No waiting for modules to unlock. Binge watch the whole course or take it one step at a time – it’s up to you. You can take it in 30 days or less.
All future updates or additional content are added free of charge.
Membership Portal
- Instant access to content-rich videos and worksheets providing you and your team with proven sales techniques and strategies to double and triple your conversions.
Workbook
- Downloadable and editable online workbook to capture all your ideas and actions to implement to help you learn and grow you sales skills.
Sell Wine With
Confidence
Online Program
$1500
-
1 x 1 hour Sales Strategy Call
(valued at $600)
-
Instant Access to Online Program
(valued at $1500)
CASE STUDY
This client has a large team of inbound (38) and outbound (103) in their call centre. Initially, I was hired to work with the inbound team to increase the average upsell conversion (18%).
The first team who began coaching and training with me had a 504% increase in upsell conversions compared to the rest of the team's average.
With these impressive results, the rest of the inbound team and then the outbound team went through my sales bootcamp, exceeding targets and expectations, ultimately elevating customer service and sales.
See what's inside the program here!
Press Play 👇🏼
SELLING WINE WITH CONFIDENCE IS FOR...
Wineries driven to develop the right mindset to not only survive but thrive in this changing market.
Cellar Door teams who want to sell more wine from tastings.
Wine Retailers looking for specific sales techniques and coaching for their team to sell more wine.
Call Centre managers ready to exceed sales targets through levelling up systems, processes and team capability.
Wine Associations who recognise that in this competitive market the need for coaching and training is a must have to maximise sales.
"Yvonne has been one of the key people creating and supporting significant change within the sales team, through her training philosophy and training methods as well as her one on one coaching sessions with the leadership team of the sales channel. Having Yvonne as a sounding board has been a pleasure as well as an inspiration".
Esther Westra
Service and Sales Manager
The Wine Quarter
"I can 💯% vouch for the expertise and methodology of Yvonne Hilsz. I really benefitted from her approach to customer service.
She was great at developing me as a sales and service coach!"
Simon Wilson
Drinks Training Specialist
BWS
"Having worked with Yvonne as our Sales Trainer for several years at United Cellars, I can confidently say that she is a highly capable and experienced Sales Trainer. Improving both new Sales Agents and those already achieving top results to step up even further.
I've seen first-hand instant improvements from a single training session with long-term results. I highly recommend Yvonne to any business looking to take their Sales Team to the next level".
Stuart Buckland-Kerr
Contact Centre Sales Manager
United Cellars
Yvonne and I worked at Cellarmasters some years ago in my role as the Wine Educator and hers as the Sales Trainer. With Yvonne's training, the confidence levels increased exponentially in the Sales Team, with both new and experienced consultants, in wine knowledge and how to best utilize this knowledge in a non-threatening manner.
I would not hesitate to highly recommend Yvonne to increase your business’s potential.
Christine Ricketts
WSET Educator Levels 1, 2 & 3
Endeavour Drinks Group
Yvonne Hilsz
For over 17 years, Yvonne has been helping teams in the wine industry sell more wine. Her expertise and focus has been on sales conversions and lifting sales capabilities and leadership to bring out the best in new and experienced teams.
With an engaging and captivating style incorporating powerful and proven strategies, over 100,000 people in the wine industry have come away with tools and techniques easily implemented to increase their sales.
Clients have generated hundreds of millions of dollars in revenue, such as Cellarmasters, Dan Murphyy's, BWS, Langtons, New Zealand Wine Society, Cellar Force, United Cellars to wineries like Vasse Felix, Rowlee Wines, Kate Hill, Black Estate NZ, Voyager Estate, including Margaret River Wine Association.
Yvonne’s ability to increase sales conversions through coaching and training is well known; synthesizing information into simple, easy-to-follow strategies that give teams confidence and frameworks to close more sales.
A varied background from working in hospitality, retail, call centres and cellar doors, Yvonne knows what works and what doesn't to get results and lift performance.
Frequently Asked Questions
I need something bespoke as we are a large business with a big team and need something specific for us and our needs.
Let's talk. I have worked with Australia and New Zealand's largest companies in the wine industry and can design something bespoke to you ... Book in a call and let's discuss what you need. CLICK HERE
Can you guarantee my results?
You put in the work. I guarantee you will get the results.
If you implement everything you commit to (as guided by me), then I will guarantee a 2X return on your investment. If you implement everything and do not get a 2X return within 6 months, I will refund your fee in full.
Can all of my team watch the videos? Do I pay extra for them?
Your winery pays once - and your whole team gets access, we can set up a master account which your team can log in and download the workbook etc.
How long do I have access to the Sell Wine With Confidence program for?
As long as the program is going you will always have access to the content - and bonus is I add more content to this for FREE.
Yvonne is an amazing trainer and coach. At Dan Murphy’s, she helped our small group of specialist trainers completely redesign their approach to sales and service, resulting in a company-wide impact.
SHARYN FOULIS
Drinks Training Specialist, Dan Murphy's
I worked in HR alongside Yvonne in her Sales and Service Trainer role at Cellarmasters Wines. Yvonne immediately immersed herself in the business and quickly engaged staff with sales techniques that absolutely resonated with their customer service ethos. Yvonne’s graduates delivered brilliant sales increases to the business. Her level of professionalism and positive magnetic energy continues to amaze and inspire me!
Andrew Martin
HR Advisor - Sales & Service Team, Cellarmasters Wines
More Feedback...
Got so much out of the sales bootcamp. How to reduce the gap between myself and the customer is something I had never consciously thought about before.
The new way to ask questions which encourages the customer into a yes pattern!! Excited to try out the tools for dealing with objections and turn a no into a yes.
Joelene F
Inbound Sales - Cellarmasters
Now that I have to do more customer service and sell, I was nervous that I would make a fool of myself in front of the customers. My main job has been more focussed on replenishing the shelves, not so much talking to people.
I liked that your coaching wasn't about being pushy and really hard selling. I'm not a natural but I will give it a go.
Peter W
BWS
Yvonne has exceeded my expectations. I went back out on the floor and tried the CAPS model and sold 3 cases of wine to a customer who barely purchased much from us.
The role playing helped so much (and I hate doing role plays!!) I have set some big goals and feel I can achieve them now and not walk away from asking for the sale.
Thanks Yvonne your a rockstar!!!
Roseanne V
Outbound Sales - Cellar Force
Top priorities for me since the workshop.... Encouraging customers to sign up for our newsletter, keep them engaged with our new release wines and events. Asking for the budget to set up a bar to increase the sales.
Don't be afraid of failing!
Sean H
Cellar Door - Voyager Estate
Sell Wine With
Confidence
Online Program
$1500
-
1 x 1 hour Sales Strategy Call
(valued at $600)
-
Instant Access to Online Program
(valued at $1000)
